Decades before in the rain forests of Brazil, the Acai berry was simply an unusual fruit consumed by the people of this region. Today, the Acai berry is not only costly but it is also in great demand. How did Acai achieve celebrity status seemingly overnight?

As you might expect, the introduction of Acai berry to most Americans was on television. Losing weight and hampering the aging process is what Opray Winfrey had experts on to acknowledge were true about the Acai berry.

The Acai Berry Today

There are now hundreds of products available that contain Acai berry and all of the products are promoting the fact that the Acai berry has astounding health benefits. Some people even posit that the little berry can cure cancer.

The berry itself is dark purple in color and looks a lot like a red grape, only a bit smaller. Native Brazilian tribes have been consuming the berries for hundreds of years since the Acai berry originates from their region of the world. Nearly 50 percent of the diet of the native Brazilian tribes is comprised of the Acai berry since the berry is so abundant in that part of the world. These tribes also harvest the berry to sell them to local fruit companies.

The Acai Comes to America

Shortly after the fruit appeared on the Oprah show, demand for the acai berry went through the proverbial roof. The requests for the Acai berry are very nearly overpowering the abilities of the supermarkets to supply these miracle berries. Because of the great publicity surrounding the Acai, the market was able to create many different uses for the Acai by establishing different products from the berry. Currently, the most popular product is Acai berry juice, which can be found in most supermarkets and health food stores. Many people are surfing the internet to find Acai berry products and have had great success.

Fact and fiction need to be separated regarding the Acai berry. We will attempt to distinguish these in the next few paragraphs. The Acai berry consumers and their most prevalent claims is where we will begin.

The Claims

Burning more calories by increasing the speed of a person's metabolism is one of the most prevalent claims of sellers and consumers. This has evoked a mad rush towards the Acai berry juice and all related products because of the American craze towards anything diet related.

A few other claims suggest that the berry can assist with sleep disorders and can enhance sexual desire and performance. Many people also claim that it can improve mental clarity, much like Ginkgo Balboa.

This is what we know

The greatest antioxidant-rich products on earth is the Acai berry, without question. The importance of this is that antioxidants help the body fight off free radicals that can cause the DNA harm and can also clog arteriers. However, in spite of reports by many eager users that the wonder berry can actually reduce the aging process, it has never been proven that high amounts of antioxidants can reverse, stop or even slow aging.

LDL, the good cholesterol, is increased by antioxidants while bad cholesterol, HDL, is decreased. It has been proven by researches that the berry has ten times more antioxidants than grapes and two times the antioxidants of blueberries.

The fruit is also said to be the perfect blend of antioxidants, essential fatty acids and amino acids. This has helped make it an instant success with athletes and other health-conscious individuals. Isn't it obvious why professional South American soccer players would snack on the Acai berries before any and all big games.

But how do they taste? There are numerous consumers that acknowledge that the Acai reminds them of a strangely different and yet fascinating array of berries and chocolate. Perhaps that it is why the fruit is used to flavor cocktails, make smoothies and as a topping for ice cream in its native Brazil.

The Hype Engine

With an effective product it is common that consumers tend to get carried away. The Acai berry is by far one of healthiest fruits in the world and it offers people who use the berry a wide variety of fantastic health advantages. There is simply no evidence available that the berry is able to cure cancer or alter the effects of aging. It is simply all just wishful thinking.

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